Simple Houseware
The Simple Houseware family provides many solutions for improving the quality of indoor living while keeping things simple. Featured products include a vast range of organizers that combine core functionality with style and beauty, whether it’s in the family room, kitchen, bedroom, bathroom, or home office.
Established as the forerunner of our home furnishing retailers initiative.
SHW
The SHW brand embodies everything related to desks of all styles and sizes in home offices or the corporate working space. Our aim is to foster a working environment that prioritizes well-being and enhances daily productivity, while keeping it nice and simple.
It’s the simplified acronym of our main brand, but the backbone of our biggest line of products.
CozyUp
CozyUp represents a consumer’s passion for coffee and tea bundled up in a small package - in the convenient form of K-cups. It follows our philosophy of keeping life simple by bringing the convenience of coffee or tea pods right into the homes of people who desire to start their day the right way. Cherish everyday moments with the sweet aroma of coffee, or relax with the rich fragrance of CozyUp tea.
Cha4TEA
Cha4TEA brings forth a whole new world of possibilities for tea lovers from all backgrounds and cultures. Expanding upon the convenience of K-cups in the homes everyday consumers, people can enjoy their favorite tea whenever and wherever they like. Whether it's needing a quick pick-me-up in the morning before work, or relaxing by the fire drinking a nice cup of tea, everyone deserves an easy way to access their favorite fragrances and flavors.